Pentium World Tour is the design concept for a hypothetical World Tour by the Catalan group Tarta Relena. The group's mission is to explore and reinterpret traditional Mediterranean music with a modern approach. Their work blends resources from different vocal techniques (flamenco, lyrical, traditional, jazz, etc.) with electronic elements to recontextualize the songs. Their lyrics are often in various languages, including Catalan, Greek, Latin, and Spanish, reflecting their interest in diverse cultural roots and the Mediterranean’s musical heritage.

In an art direction exercise, we proposed the entire design and strategy the band would need for such a tour. Before that, we developed a concept and a naming to serve as the foundation. In a socially overstimulated and mentally saturated moment, the tour, under the name “Pentium,” seeks to act as a catalyst for reconnection with our essence. Tradition and the past become sources of inspiration to rediscover everything we have lost, now unveiled with a modern and pure image: Tarta Relena.

Regarding merchandising, under the concept of “Artisans of Quintessence” and the name “Pentium,” we envisioned a different approach: offering “pieces” where users could create and find their essence. Following the aesthetic proposed for the concert visuals, we designed necklaces and olfactory fragrances.