With this project, I began a long design journey with Finnlough, a luxury resort in Northern Ireland, where I put all my skills to the test to lead a variety of projects.

In this initial project, I designed all the directional signage for the resort. Ireland is a country where it gets dark early, and with the streets being dimly lit, I decided to incorporate lights inside the signs. This not only enhanced the visibility of the lettering and the structure of the design but also illuminated the main streets. The aesthetic breaks away from the organic shapes of the surroundings to create contrast, presence, and visibility.