Sitjablava / Sitges culture

Connecting with Blau's company, I wanted to propose the design of a brand related to Sitges. Sitjablava is a personal project aimed at connecting with the town's roots and its festivities.

Taking the renowned aesthetics of Pantone colors as a reference point, the design plays with the brand's color system while incorporating information about the body of the Sitges dragon. Produced in a more abstract way, it is depicted in the section of the "Blau de Sitges" color, and in the information below, instead of the color code, it references the old name of the Sitges’ dragon: Fera Foguera.

In this way, the design seeks to commemorate the centenary of the animal (1922–2022), celebrated in that same year.

Siguiente
Siguiente

Zahr