Run The City is a recent initiative aimed at promoting sports among young people in our community, encouraging socializing, diving into the world of running, and having fun while making new connections. Its CEO, Hugo (@hugorunsthecity), is training for a marathon and runs an Instagram blog where he shares daily videos. He leveraged his growing audience to launch this social event. I took care of the photography, rebranding, t-shirts and other ideas that could help him financially expand the project into new areas.